Featured case study | Product Launch Video

Product Launch




Marineland

We lit up customization and imagination.


WATCH THE VIDEO



THE CHALLENGE


Make a big splash with a bright, new product line.


Marineland has long been recognized as a manufacturing pioneer in the saltwater and reef aquarium industry. To introduce their revolutionary new line of Adjustable LED Lighting at the industry’s largest trade show, they wanted a dynamic new way to attract industry media attention as well as retailer interest and sales.


Project Types

Marketing
Creative Strategy
Art Direction
Copywriting
Video/Film
Audio
Storyboard/Scripting






Rather than produce a standard video with spinning products and feature callouts, our team designed a colorful music video to grab attention, quicken the pulse, and highlight the product line’s incredible new technology—all in 52 seconds. But that was just the beginning. To keep the momentum going, our integrated marketing plan also included developing in-store displays, eMarketing campaigns, retailer support, media relations, and a social media program that ran before, during, and long after the trade show was over.





THE RESULTS

Retailer support as well as social media “shares” and industry press coverage far exceeded expectations—ensuring Marineland once again remained light years ahead of the competition.