We know that marketing strategies need to be rewritten. Budgets are unclear. Everyone—employers, employees, and customers—are readjusting, distracted, and continuing to cope with the changes in their household, their business, and finances.
However, as we all slowly emerge from this situation, marketing managers will need to act quickly and thoughtfully to reignite brand engagement and sales. While there are many unknowns, there also are opportunities. It starts by answering these five key questions together with your team to rethink and rebuild your organization’s positive momentum.