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Converting Content & Connections to Conversations with LinkedIn

Four Social Selling Keys to LinkedIn Success




Winning with LinkedIn

Converting Content & Connections to Conversations with LinkedIn

November 9, 2020  |  By: Anderson Group
Article

Sure, you have a LinkedIn account. We all do. But, are you taking advantage of the huge networking and lead generation opportunities it offers? After the success of our webinar "Converting Content & Connections to Conversations with LinkedIn", we wanted to share the core ideas as well as key tips on generating better leads as well as growing sales and relationships through LinkedIn.

In this guide we will show you how to:

  1. Leverage the Hidden Power of Your Profile
    Your LinkedIn profile is the primary place that search engines use to index your name. Most of us created our LinkedIn profiles years ago, when simply providing our resume was enough to add contacts. That’s no longer true and likely costing you business.

  2. Lead "To" Your Solution, Not "With" Your Solution
    Always think about your prospects first. You need to keep them engaged, whether you’re rebuilding your Profile, searching for content you can share, or writing new content via blog, posts, and articles.

  3. Build Contacts and Connections Intentionally
    There needs to be a structure to your connections list. Here are three good ways to store and organize your current connections.

  4. Network More Often and More Effectively
    “Networking” in LinkedIn requires a pay-it-forward philosophy: Help others be successful. Becoming a business connector is an effective way to build your “center of influence” and activity. Business connectors unselfishly help others by making introductions to viable prospects and influencers they know.

 

Click now to view and download the Four Social Selling Keys to LinkedIn Success guide.