Our concept was to have children in elementary, middle and high schools in the Foundation's Tri-County Area design masks, create art on them and compete in a contest. Give them the opportunity to design and/or decorate their mask however they see fit. Remove the fear factor, make it creative, make it fun.
To engage school administrations, faculty members, teachers, parents and students, we created a digital flyer with all contest details, timing, prizes and regulations, and created awareness and sign-up details via social media.
The website was developed for online registration, along with a portal to upload mask submissions, which was posted on a Facebook gallery where the public could vote for their favorite student creations in each of four categories.