Habitat for Humanity

You Hold The Key

WATCH THE VIDEO

THE CHALLENGE

Our client wanted to build off the momentum they were creating in the community.

Since 1988, Habitat for Humanity of Berks County (HFHBC) has been empowering people to build their own futures. With more than 60 homes built, HFHBC was making an impact, not only changing the lives of families but also helping to improve the community at large and the culture itself. With their sights set on even greater goals, HFHBC approached us to help launch a fundraising campaign to keep the momentum building.

Project Types

Marketing

Creative Strategy

Integrated B2C Campaign

Graphic Design

Art Direction

Copywriting

Collateral

Direct Mail

Video/Film

Storyboard/Scripting

To help solicit funds from an exclusive group of local businesses and community leaders, Anderson Group created an overarching theme for the campaign, along with a launch video and additional solicitation materials.